We partnered with ETICO and the Social Business Network to pilot an approach to connecting producers and consumers through story and digital media. It explored a platform that ETICO, and the coffee and sesame cooperatives and farmers that it buys from, could use to connect to consumers through story in ways similar to a virtual farmer's market.
In collaboration with outside partners, ETICO and the Social Business Network pioneered the first program in the world to value the unpaid work of women in cooperative production and direct this money supporting the unrealized dreams of the women. Our pilot focused on celebrating and communicating the initiatives born from this project.